Experiences better than material things can be replaced
It can come as anticipation or nostalgic longing. Overall, though, the achievement of the human brain to contemplate events past and future at great, tedious length has, these psychologists believe, come at the expense of happiness. Minds tend to wander to dark, not whimsical, places. Unless that mind has something exciting to anticipate or sweet to remember.
Over the past decade, an abundance of psychology research has shown that experiences bring people more happiness than do possessions. The idea that experiential purchases are more satisfying than material purchases has long been the domain of Cornell psychology professor Thomas Gilovich. Since , he has been trying to figure out exactly how and why experiential purchases are so much better than material purchases.
In the journal Psychological Science last month, Gilovich and Killingsworth, along with Cornell doctoral candidate Amit Kumar , expanded on the current understanding that spending money on experiences "provide[s] more enduring happiness. And, yes, it does. Essentially, when you can't live in a moment, they say, it's best to live in anticipation of an experience.
Experiential purchases like trips, concerts, movies, et cetera, tend to trump material purchases because the utility of buying anything really starts accruing before you buy it. By contrast, waiting for a possession is more likely fraught with impatience than anticipation. For example, Gilbert and company note in their new paper, many people are unsure if they would rather have a high salary that is lower than that of their peers, or a lower salary that is higher than that of their peers.
With an experiential good like vacation, that dilemma doesn't hold. Would you rather have two weeks of vacation when your peers only get one? Or four weeks when your peers get eight? People choose four weeks with little hesitation. Experiential purchases are also more associated with identity, connection, and social behavior. Looking back on purchases made, experiences make people happier than do possessions. It's kind of counter to the logic that if you pay for an experience, like a vacation, it will be over and gone; but if you buy a tangible thing, a couch, at least you'll have it for a long time.
Actually most of us have a pretty intense capacity for tolerance, or hedonic adaptation, where we stop appreciating things to which we're constantly exposed. They deteriorate or become obsolete. It's the fleetingness of experiential purchases that endears us to them. Either they're not around long enough to become imperfect, or they are imperfect, but our memories and stories of them get sweet with time.
Even a bad experience becomes a good story. When it rains through a beach vacation, as Kumar put it, "People will say, well, you know, we stayed in and we played board games and it was a great family bonding experience or something. That's a lot harder to do with material purchases because they're right there in front of you. Or tying that purchase to subsequent social interaction. Buy this and you can talk about buying it, and people will talk about you because you have it.
Reasonable people are just more likely to talk about their experiential purchases than their material purchases. It's a nidus for social connection. We accumulate a lot of things that don't even do us any good. The consequences of this consumption are not pleasant. We spend money that we could invest in other things. Our houses are filled with objects that we will never use. Our planet is also damaged by this way of living and, the worst thing is that we are not even satisfied.
Something is not right. Buying stuff for no particular reason leaves a void inside us that is not easy to fill. We know that gifting is a beautiful expression of affection and, if you take into account the tastes and needs of the other person, it can be a very emotional and thoughtful gesture. But we can think of other ways of giving gifts that are much more conscious that you may not have considered: giving experiences instead of material gifts. Unlike objects, experiences do not take up space, they recharge our batteries, fill us with memories and strengthen the bonds with our loved ones.
What do we mean by gifting experiences? First of all, the difference between experiential gifts and material gifts needs to be clarified. That is, money spent on "doing", such as tickets to concerts, movies, travel and outdoor activities. And material gifts, i. Certainly, people's tastes and preferences vary widely. But, in general, people tend to feel more gratification when they buy experiential gifts.
These connect them to the person receiving the gift and, unlike material purchases, have a value that is not comparable to other objects. At this point, some may object that things last longer than experiences. But while the material may last longer on a physical level, the experiential leaves a more lasting mark on a psychological level.
As mentioned above, there are many advantages to giving experiences, but let's delve deeper into the many benefits of giving experiences: They make unforgettable moments: A skydiving adventure, a cooking class, a massage session, or a dinner for two. These are gifts that your family, partner, or friends will never forget. But you should not only think about other people. Think about pampering yourself a little as well.
They are eternal: objects come and go, break, are forgotten in a drawer or are lost. But these unique moments are the ones that remain in our memory and, year after year, continue to make us smile when we remember them. They strengthen your bonds: Giving an experience to a loved one shows that you didn't buy their gift in a hurry. You have stopped to think about what would make them happy.
You have shown that you know the essence of the other person and that you have not chosen the first thing you saw in the shop. What's more, if you give something you can share with the recipient, your bond will be stronger than ever! We start to enjoy them in advance: When we give experiences instead of material gifts, they give pleasure in advance. Your giftee will start to enjoy just by thinking that they are going to have a good time, and that anticipation already gives them pleasure.
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